May 6, 2019 ABCOtoGO staff

Webpage frontpage construction

5 Awesome Home Page Design Layouts You Can Copy Today

Let me guess – you’re not a skilled website designer, and you’re building a website and you want to make it awesome.

You’ve come to the right place, my friend!

Building a website that looks great doesn’t have to be super complicated. It can be systematic and logical (not as much “fluff” as you’d imagine) – anyone can do it!

In this guide, we’ll show you the anatomy to awesome, well-designed home pages.  I’ll lay them out in simple diagrams and show you live examples so that even non-designers can understand – and copy!

Why Should I Focus On My Home Page?

Your home page is arguably the most important page on your website.

Why? —  Because it’s most likely to be the first page that your website visitors will seewhen they land on your website.

I think we can all agree that the first impression matters a lot – right?

Your home page sets the tone for your business like a first impression – so makes a lot of sense to ensure your home page works effectively.

Imagine this:

You go into a shop or an office, and you are immediately greeted by a customer service representative.

The customer service rep acted as a guide by helping you navigate the store/office and direct you to the person or product that can solve your problem.

The customer service rep did the leg work for you by showing you where you should be looking to find what you need.

The process and experience were enjoyable for you — you didn’t need to waste time and struggle to find what you’re looking for.

When a customer visits your website, he/she is “walking” into your store or office.

Wouldn’t you want to give them the same level of experience as they would receive if they walked into your physical store or office?

Don’t you just hate it if you had to struggle to look for where a product or information is located?

BUT — there is ONE problem — there is no live person to greet your visitors when they land on your website!

So the question is: “How can I direct my visitors to the information they need without physically guiding them?”

The answer, my friend, is an effective home page layout design.

Your home page layout acts as your customer service rep who diligently guides your visitors around your website.

How does it do that? – Simple:

A well thought out home page design creates a visual trail of breadcrumbs that can effectively guide your visitors to discovering your services/products effortlessly.  The page layout will also direct your visitors to know where to take action and follow through to the next step.

Before we get into what you should include on your home page and show you diagrams of the anatomy of 5 different home page layouts with real examples below, let’s properly define what is an effective home page design.

What is an Effective Home Page Layout Design?

Page layout planning helps you figure out what content to place on your page, where to place it and which content should go first.

Building an awesome home page is not just randomly placing any information you can think of onto the page. It’s also not based on abstract concepts, or how you feel that particular morning.

It’s actually very methodical and logical – so everybody can replicate a good layout.

There needs to be a flow so you can guide your visitors to discover your website the way you want them to.

When done correctly (I’ll show you how below), you can help visitors who land on your website:

  1. Easily identify what your website is about, what you do and how you can provide your visitors with solutions to their problems; and
  2. Engage with your business by figuring out where to take the next step. If your visitors don’t know what the next step is, they’ll probably leave without taking any actions. Next steps could be to visit a product / service offering page, download a guide, watch an informational video, sign up to a newsletter series, submit contact details, etc.

Effective home page layout is all about making your website easy to use and navigate. It allows you to steer your visitors’ focus to things you want them to pay extra attention to.

Let’s get started on what to include in an effective home page, and we’ll dive into some specific examples and layouts!

 

What Content Should I Include on My Home Page Design?

Let’s be honest — How many times have you landed on a website, and ended up clicking the “back” button because you couldn’t find what you’re looking for in a few seconds?

The fact is that most of us are conditioned to expect to find what we’re looking for in a few seconds. People are becoming more and more demanding (and impatient) nowadays.

Your visitors will make a very simple, split second choice when they arrive on your home page – stay or leave.

How you choose to lay out your home page will affect that decision — and will impact the fate of your business.

Simplistically, the layout of your home page is divided into two parts:

Above-The-Fold – content you can see WITHOUT scrolling down when your home page is first loaded.
Below-The-Fold – content you only see when you scroll down.

100% of your visitors will see the content Above-The-Fold, as it is the displayed on their computer screen right away.

Statistically speaking, as you scroll down the page, the number of people who will continue to pay attention to your content will drop dramatically.

This is why it’s so important to plan what content your place Above-The-Fold and Below-The-Fold.

 

1. TYPE OF CONTENT TO INSERT ABOVE-THE-FOLD

This is where you want to display all your Primary Content – your most important content that you need all of your visitors to see.

The #1 goal of your primary content is to convince your visitors to stay longer to further investigate what you have to offer.  Your primary content must be clear, concise and specific.

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