March 13, 2019 ABCOtoGO staff

New KMG Marketing logo!

After an exhaustive search for the fairest and most brand-worthy logo in the land, KMG has settled on what we deem to be the most iconic and memorable of the bunch! This will be added to all KMG signs, graphics, ads, promo material etc.

How did we come up with this logo? Here are some tips:


ave you ever seen a big brand without a logo? No? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. But how do you get there?

Don’t fret! This handy guide will teach you everything you need to know to design the perfect logo for you and your business. From defining your brand’s identity and understanding what makes a great logo, to making the right design choices and navigating the design process, we’re here to help you every step of the way.

How to design a logo in 5 steps:

  1. Understand why you need a logo
  2. Plan before you start designing your logo
    • Define your brand identity
    • Find inspiration
    • Check out the competition
  3. Design your logo
    • Choose your design style
    • Find the right type of logo
    • Pay attention to color
    • Pick the right typography
  4. Navigate the design process
    • Communicate with your designer
    • Evaluate your logo options
    • What not to do when designing a logo
  5. Use your logo

We will be posting these tips over the next few weeks. Here’s part one!

1. Why do you need a logo? And why does it need to be great?

logo and brand identity design

Business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you (or swipe right because you’re not for them). So you want to look your best, right?

Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.

Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. Make it count! A great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition.

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