Offset vs. Digital Printing – What is the difference and why you should care

What are the differences between offset printing and digital printing?

Traditional offset printing is produced on a printing press using printing plates and wet ink. This type of printing takes a little longer to produce as there is more setup time and the final product must dry before finishing can take place. At the same time, offset printing traditionally produces the highest quality available on the widest variety of stocks and offers the highest degree of control over color. Further, offset printing is the most economical choice when producing large numbers of prints of a few originals.

Digital printing used to be called ‘copying,’ but that term is now outdated. Today, instead of copying a hard copy original, the vast majority of digital printing is output directly from electronic files. Digital printing is the quickest way to produce short runs, especially when there are a many originals. The quality level of digital printing is now extremely close to offset printing. Although digital printing works well on most stocks today, there are still some papers and jobs where offset printing works better. There are also some stocks and jobs where digital printing will perform as well as, or better than, offset printing.
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Logo Design Bible

LOGO DESIGN DOs and DON’Ts

Everyone knows it’s frustrating. You spend hours, days, weeks on your design and it’s just not working. You’ve been so close to the project for so long you can’t really look at it objectively anymore. You’re beginning to question your own judgement.

Here’s some basic guidelines that might break you out of that funk and move things along in a positive manner. See if your logo breaks any of these rules.

01. Research company’s brand

Commercial design doesn’t exist in a vacuum, and is not just about creating something impressive for your design friends and cutting edge for your portfolio. Brands pay for a logo to be created to fulfill a business need, and you will have to understand that need fully for your design to succeed.

Sometimes, you’ll get an articulate client who can explain where the business is coming from and what the logo needs to achieve quickly and simply. But at other times, the client won’t really understand the business themselves, and you’ll have to do a lot of that work yourself.

Either way, it’s up to you to fully research the company, understand what it’s trying to achieve, who its competitors are, and why the previous logo (if there is one) is being replaced.

Some of that research may take place on the internet, or reading corporate documents, but much of it will depend on meeting the client and asking the right questions.

02. Respect the History of the Brand

When it comes to creating a new design for an existing brand, you want it to look updated, modern and forward-looking. But there’s a danger of throwing out the baby with the bathwater.

Logo design history is littered with examples of companies that released new logos that were totally disconnected from their brand heritage, only to watch them crash and burn.

Some logos are made entirely of type, while others exist entirely as a symbol, and yet others combine text and graphics in the same design. So before you start designing, it’s important to decide what kind of logo you’re setting out to create.

This key step will help focus your mind and get you moving in the right direction, before you waste your time going down a series of blind alleys.

If you’re unsure about what the main types of logo are, then check out our 5 basic types of logo post. In it we explain what wordmarks, lettermarks, brandmarks, combination marks and emblems are and how to use them.

04. Keep it simple, dummy

A logo needs to be scalable to small sizes (printed on a pen or appearing on a mobile device) and huge ones (for instance, a billboard or an IMAX cinema screen). It needs to be instantly recognisable by consumers, as well as powerfully memorable. It needs to work in any colour. And it needs to be versatile enough to be consistently reproduced in a range of print and digital media.

For these reasons and more, your logo needs to be as simple as possible. Try shrinking it to a tiny size on your screen: does it still work? If not, it probably needs simplifying further. So keep editing, removing and simplifying. Purge your design of unnecessary graphical elements. Simplify shapes. Remove unnecessary shadows, gradients, textures and backgrounds. Reduce the number of fonts to the bare minimum.

This process can be psychologically difficult: we all hate to discard details we’ve worked hard to create. But at the end of the process, you’ll usually end up with a logo that’s simpler and much more successful as a design.

That doesn’t, however, mean every logo you create has to be ultra-minimalist to the nth degree. Consider the Firefox logo as a good example of how a logo can be simple, versatile and scalable while still evoking a unique visual personality.

05. Make sure your design is readable

It should go without saying, but so many logo designs fall down on a fundamental basis: their readability. Conversely, many brands work hard over time to make subtle updates to their logo to make it easier to read. Some of these can be extremely subtle, as when Google moved its ‘g’ one pixel to the right and its ‘l’ one pixel down in 2014. But the fact that brands indulge in that level of tinkering just goes to show how important legibility is, and how it should be at the heart of any logo design or redesign.

06. Be original

One side effect of the need to simplify is that it’s very easy to end up creating something that resembles an existing logo. There are countless examples of big brands getting caught in this trap.

We all love watching trends, and logos are no different. In fact, we’ve already written a post about 2017’s biggest logo trends ourselves. But in no way does that mean you should slavishly follow them.

A successful logo can potentially stay in place for decades, so if you try to be too hip and modern, your design will only date super-fast. Focus on the classic principles of logo design and think about long-term durability rather than short-term trends.

08. Make sure your logo is appropriate

What works as a logo for one brand may not work for another. A logo for a web startup may be fun, cartoony and tongue in cheek, but that’s unlikely to work for a traditional high street bank, which needs to project an image of authority and reliability.

Like it or not, the style of your logo will instantly convey what a company stands for, so make sure it’s appropriate and that it’s aligned with the overall brand identity. Again, this goes back to understanding the goals and values of the business that’s employed you as a designer.

09. Typography and font matters. A lot.

Using original typography is often key to creating a logo that stands out as original and distinctive. So try to avoid commonly used fonts, and play around with different styles of type – serifs and sans-serifs, italics and bold, as well as custom-made fonts – in order to find that unique look that helps your logo become memorable. Just don’t sacrifice scalability or legibility in the process.

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KMG Marketing on Dealing with Distractions and Stress during work

Your level of productivity at work can be determined by the kind of distractions you have and how you respond to them.

These things can be external or internal influences that impact your ability to attain your deliverables and set targets. Most times, we don’t even take note of these little things.

Here is a list of some work distractions are and how you can manage them. Read more

Better Management Techniques: Stress Management

Marketing is a stressful career. Any creative endeavour takes a lot of imagination and creative energy. You can’t do great design work without inspiration and imagination. This takes a calm, serene mindset. Although some people claim they work better under stress, it’s hard on your health, both physical and mental to maintain that level with high stress for any length of time. Here’s some tips on reducing your stress!

Stress is the body’s reaction to any change that requires an adjustment or response.

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New KMG Marketing logo!

After an exhaustive search for the fairest and most brand-worthy logo in the land, KMG has settled on what we deem to be the most iconic and memorable of the bunch! This will be added to all KMG signs, graphics, ads, promo material etc.

How did we come up with this logo? Here are some tips:

 

ave you ever seen a big brand without a logo? No? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. But how do you get there?

Don’t fret! This handy guide will teach you everything you need to know to design the perfect logo for you and your business. From defining your brand’s identity and understanding what makes a great logo, to making the right design choices and navigating the design process, we’re here to help you every step of the way.

How to design a logo in 5 steps:

  1. Understand why you need a logo
  2. Plan before you start designing your logo
    • Define your brand identity
    • Find inspiration
    • Check out the competition
  3. Design your logo
    • Choose your design style
    • Find the right type of logo
    • Pay attention to color
    • Pick the right typography
  4. Navigate the design process
    • Communicate with your designer
    • Evaluate your logo options
    • What not to do when designing a logo
  5. Use your logo

We will be posting these tips over the next few weeks. Here’s part one!

1. Why do you need a logo? And why does it need to be great?

logo and brand identity design

Business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you (or swipe right because you’re not for them). So you want to look your best, right?

Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.

Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. Make it count! A great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition.

ABCOtoGO offers high-quality, top-end brochures and brochure design

High Quality Customized Brochures

Tell Your Customers Who You Are, What You Do and Where You Came From? Customized brochures help you tell the whole story.

  • Completely customized brochures available in high quality stocks and many fold options
  • Folds & panels help organize or highlight information
  • Tampa Bay’s Premium Brochure Printer of Choice
  • Several Paper Stocks to Choose From
  • Design options for all sizes & stocks
  • Shipped pre-folded for your convenience
  • Brochures Are An organized, effective way to share information.
  • When you’re talking to potential customers, sometimes you  need to tell your whole history. Our easy-to-design brochure options allow you to tell a more complete story about your company and what it can do in a brochure format. Different paper stock options and sizes help you get the right look for your brochure project, whether you’re creating a handout, promotion or presentation. What’s more, each brochure is completely folded before it’s shipped to you – meaning that you’re able to start using them right away.
  • Quick tips for creating a brochure
    • Choosing your stock
      • Glossy finish is shiny and reflective, perfect for photos and images
      • Matte finish has less glare, for a smoother appearance and more contrast
      • Uncoated stock has no glare at all, great for readability and easy to write on
      •  Vibrant, consistent colors.
    • Organizing your brochure
      • Have 1 consistent branding message and a strong, clear call to action
      • Use panels and bulleted sections for important, vital information
      • Create a “menu” of all your services and options
      • Include a social media section, with logos and contact info

ORDER YOUR OWN CUSTOM BROCHURES NOW!

Brochures

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ABCOtoGO high-end luxury business cards

Robust branding is key to the success of any company.

Whether you are a entrepreneur with a cutting-edge start-up or an established firm with a rich tradition and history, your unique message is what sets you apart from the competition. ABCOtoGO understands that a pledge to quality and attention to detail speaks volumes about how much you care about your company and the clients it serves.

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Holiday social media posts

Holidays are a good hook on which to hang your social media posts. We all need compelling and topical content to attract the attention of our potential customers in a crowded online world of advertising. Posting graphics which relate to an upcoming holiday are a good way to create relatable, interesting content that appeals to our common interest in the latest holiday.

Here’s an ad ABCOtoGO’s graphics and marketing team created for Pomodoro’s pizza, a social media client:
Pomodoros pizza valentine - ABCOtoGO tampa printer

Our goal is to get customers to order from or eat in at the restaurant. The hook here is ‘take your wife or girlfriend or boyfriend to Pomodoro’s for a romantic Italian dinner”. Some people don’t eat out much, maybe only on special occasions. Maybe this gives them the impetus to try Pomodoros, then perhaps they become regular customers. It’s a soft-sell, subtle form of marketing. The ad isn’t splashy or lurid, muted colors and fonts and a single, memorable image.
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Tampa Banner printing services

ABCOtoGO offers a wide range of printed products, both online and through their Tampa Florida printing services:

Banners

ABCOtoGO’s creative and colorful printed banners are the best value available anywhere. You can create your own message and add your own art or we can help you with the design!

ABCOtoGO Tampa prints heavy duty 13 oz gloss banner material and print using our brand new HP 570 series Latex Print for stunning high definition quality results.

ABCOtoGO banners stand up to rain, snow and wind and all weathers. For our large banners we hem and grommet every two feet for added strength. The grommets can be used for display purposes.

You personalize your banner with custom sayings, colors and images.

Planning an event? Our quick turnaround gets your banners to you in time!

Our banners are are resiliant and will last many seasons of use.

Contact ABCOtoGO

Contact ABCOtoGO today to get started on your print, advertising, marketing or branding project today.

CALL US NOW!
727.376.7200
or order online: Place an Order Request Print Quote